Beyond the Break-Fix: A Deeper Look at Salesforce Application Management Services
So, your business runs on Salesforce. You’ve made a significant investment in the world’s leading CRM platform to power your sales, service, and marketing efforts. But who is looking after that investment? Who is ensuring it’s not just running, but evolving and delivering maximum value every single day? For many companies, the answer is a small, overwhelmed internal team.
For the smartest companies, the answer is a strategic partnership for Salesforce Application Management Services (AMS).
But what is AMS, really? It’s a term that’s often misunderstood. It’s not just an outsourced helpdesk. It’s a proactive, strategic partnership designed to help you get the absolute most out of your Salesforce platform.
The Four Pillars of True Salesforce AMS
A genuine AMS partnership goes far beyond simple, reactive support. At BlueSky, our approach is built on four key pillars:
- Proactive Administration & Support: This is the foundation. It’s about keeping the lights on—managing users, fixing bugs, and ensuring the platform is stable and secure. But it’s also about proactive health checks and monitoring to prevent problems before they happen.
- Continuous Optimisation: Your business is not static, and your Salesforce instance shouldn’t be either. This pillar is about continuously improving and refining your existing setup. We analyse your processes, identify bottlenecks, and enhance workflows to make your teams more efficient.
- Strategic Enhancement: This is where we help you grow. As your business needs evolve, we work with you to design and implement new features, applications, and integrations. It’s about leveraging the full power of the Salesforce ecosystem to meet your strategic goals.
- Innovation & Roadmapping: The Salesforce platform releases hundreds of new features three times a year. A true AMS partner acts as your innovation guide. We help you understand what’s coming, identify the features that will have the biggest impact on your business, and build a strategic roadmap for the future.
The BlueSky Takeaway:
Salesforce Application Management Services are not an expense; they are an investment in the health, efficiency, and future of your most critical business platform. Stop thinking of it as just "support" and start seeing it as a strategic partnership for continuous growth and innovation.
Frequently Asked Questions (FAQ)
- When does a company need Salesforce AMS?
A company typically needs AMS when they find their internal team is spending all their time on day-to-day administration and has no capacity for strategic improvements. Other triggers include falling user adoption rates, a growing backlog of feature requests, or a feeling that you’re not keeping up with new Salesforce releases and features.
- What is the difference between AMS and a one-time project?
A project has a defined start and end date and is focused on a specific implementation goal. AMS is an ongoing relationship focused on the continuous improvement, support, and strategic evolution of your Salesforce platform over the long term.
- How do I choose the right Salesforce AMS partner?
Look for a certified Salesforce partner with a proven track record in your industry. They should demonstrate a proactive, strategic mindset, not just a reactive, ticket-based approach. Ask for case studies, check their customer satisfaction scores, and ensure they have a local team that understands the South African market.
