Tech Entrepreneurship: A Catalyst for Job Creation in South Africa

Matt Surkont

CEO, BlueSky

Matt-Surkont-blog

More Than Code: How Tech Entrepreneurship is Fuelling Job Creation in South Africa

When we talk about technology, it’s easy to get lost in the jargon of algorithms and cloud computing. But at BlueSky, we see technology through a different lens. We see it as the single most powerful catalyst for job creation, economic growth, and genuine empowerment in South Africa today.

In a country with our unique challenges and immense potential, technology entrepreneurship isn’t just a business sector; it’s a national imperative. It’s the engine that can create sustainable careers, empower our youth, and build a more inclusive economy for all.

From Start-up to Scale-up: A Ripple Effect of Opportunity

A single tech start-up does more than just employ a handful of developers. It creates a ripple effect of opportunity. It needs marketers, project managers, customer support specialists, and accountants. As it grows, it supports an entire ecosystem of suppliers and service providers.

This is job creation that goes beyond the traditional model. It’s dynamic, it’s skills-based, and it provides a pathway for young people to build meaningful, long-term careers in the global digital economy, right here at home. At BlueSky, we are immensely proud to be a part of this ecosystem, not just as a service provider, but as a mentor and partner to emerging tech businesses.

Skills for Today, Empowerment for Tomorrow

The rise of the tech sector does more than create jobs; it creates a demand for new skills. This drives investment in education and training, upskilling our workforce for the challenges of the Fourth Industrial Revolution.

This is the heart of empowerment. It’s about giving our young people the tools, the training, and the opportunities to move from being consumers of technology to becoming its creators. An empowered individual doesn’t just look for a job; they have the skills and the confidence to create one. This is the mindset shift that will define South Africa’s success story.

The BlueSky Takeaway:

Technology entrepreneurship is the most powerful lever we have for driving positive change in South Africa. By fostering innovation, investing in skills, and supporting a vibrant start-up culture, we are not just building businesses; we are building a more prosperous and equitable future for the next generation.

Frequently Asked Questions (FAQ)

  1. What tech skills are most in-demand in South Africa right now?
    Skills in cloud computing (especially AWS and Azure), data science and analytics, cybersecurity, and software development (particularly in languages like Python and JavaScript) are highly sought after. There is also a growing demand for roles that bridge the gap between technology and business, such as business analysts and project managers with tech-specific knowledge.

  1. Do I need a university degree to get a job in the tech industry?
    While a degree can be beneficial, it is no longer a strict requirement for many tech roles. The industry places a high value on practical skills and continuous learning. Certifications from major tech providers (like Salesforce, AWS, or Microsoft), a strong portfolio of personal projects, and demonstrable expertise are often more important to employers than a traditional degree.

  1. What is the best way for a young person to start a career in tech?
    Start by learning and building. Utilise the vast number of free online resources to learn a specific, in-demand skill. Build a small project to apply that knowledge. Engage with the local tech community through meetups and online forums. Look for internships or graduate programmes, like those offered at BlueSky, which provide invaluable real-world experience and a foot in the door of this dynamic industry.
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Tashya Singh

Head of Human Capital

As Head of Human Capital at BlueSky, Tashya Singh plays a pivotal role in shaping a people strategy that empowers innovation, agility and growth. With more than 15 years of experience in Human Capital Management within technology-driven environments, she brings deep expertise in building cultures that align people and purpose.

Tashya is passionate about fostering inclusive, high-performance teams and supporting diverse talent across all functions — from engineering to commercial operations. A proud member of the South African Board for People Practices (SABPP), she is recognised for combining strategic thinking with a hands-on, empathetic approach to leadership.

In a rapidly evolving tech landscape, Tashya ensures that the Human Capital function acts as a key enabler of business outcomes — leading initiatives that attract top talent, develop future-ready skills and embed agility into organisational design and culture. Her focus on data-driven decision-making and continuous improvement helps BlueSky scale effectively while maintaining a people-first ethos.

Outside of work, Tashya is a devoted mother to her two sons, whom she affectionately calls her greatest blessings.

Tracy-Surkont

Tracy Surkont

Growth Marketing Executive

As Growth Marketing Executive at BlueSky, Tracy Surkont drives business growth at the intersection of cloud technology, product strategy and industry transformation. She helps shape go-to-market strategies that align with client needs and position BlueSky’s offerings for measurable impact across key industries.

With more than 20 years of experience in sales and product leadership, Tracy has worked with leading enterprises across Africa to unlock value through innovative product development, strategic engagement and deep industry alignment — particularly in the telecommunications, media and FMCG sectors.

She holds a Bachelor of Commerce degree in Business Management. When not building growth strategies, Tracy enjoys running, travelling and spending time with her family.

Michael-Baxter

Michael Baxter

Head of Finance and Commercial

As Head of Finance and Commercial at BlueSky, Michael Baxter oversees the organisation’s financial operations and reporting, leading the financial strategy to support growth while ensuring fiscal responsibility. He also manages commercial contracts to drive short-term profitability with a clear focus on long-term sustainability.

With more than 20 years of experience in the technology and communications industries — and a background in programming — Michael brings a wealth of knowledge and expertise to his role. His vision is to reimagine finance at BlueSky through automation and innovation, enabling more strategic decision-making and ensuring that financial insights are readily available to guide business partners across the organisation.

Martin-Cheetham

Martin Cheetham

Business Executive – Experience Design

Martin Cheetham is a design thinker, guitarist, husband and father with a passion for design, technology, music and film. He is dedicated to creating experiences that make people’s lives simpler, easier and more enjoyable.

With over 15 years’ experience, Martin has immersed himself in Design Thinking and human-centred methodologies to uncover people’s deeper motivations and translate insight into meaningful experiences that deliver business value.

At BlueSky, he leads dynamic teams to design innovative products, services and experiences, while remaining hands-on in projects. An experienced facilitator and teacher of Design Thinking, Martin has guided corporate teams, individuals and students through practical frameworks that foster creativity and problem-solving.

Nicole-Adriaans

Nicole Adriaans

Business Executive – Data Analytics AI

Nicole Adriaans is a seasoned Business Executive specialising in Data and AI, with over 20 years of experience delivering transformative solutions across the full business value chain. Since 2009, she has led the strategic design and implementation of data-driven initiatives — from omni-channel optimisation to cutting-edge omni-digital programmes — driving measurable value and innovation.

Passionate about inclusive leadership, Nicole is a dedicated advocate for empowering women in technology, actively mentoring and championing diversity in the tech sector. At BlueSky, she brings a human-centred approach to AI, challenging organisations to move beyond the hype toward real, measurable transformation.

Her forward-thinking leadership and commitment to excellence continue to shape impactful data strategies and foster a culture of innovation, empathy and equity.

Rob-Williamson

Rob Williamson

Business Executive - Amazon Web Services

As Business Executive of BlueSky’s AWS Business Unit, Rob Williamson leads a world-class, customer-centric team of engineers helping enterprise clients embrace secure, scalable and innovative cloud solutions that reimagine their digital futures.

With more than 35 years of experience in the technology industry, Rob has led transformative initiatives across financial services, telecommunications, retail, and the public sector. He is passionate about building high-performance teams, forging strategic partnerships, and inspiring change with clarity and purpose.

Rob holds a BCom in Business Management and is a lifelong learner, guided by Stephen Covey’s philosophy: “To Live, to Love, to Learn, and to Leave a Legacy.” Above all, he is a devoted family man, deeply committed to community development through his involvement in education, sport and his church.

Dave-Thomson

Dave Thomson

Head of Sales

As Head of Sales at BlueSky, Dave Thompson is passionate about people and technology — and about combining the two to deliver value and growth through a strong customer-centric focus.

With more than 25 years of experience across South Africa and the UK, Dave has a proven track record of leading high-performing teams, building lasting relationships and implementing innovative sales strategies in the fast-moving digital transformation landscape.

Outside of work, Dave is a dedicated family man and sports enthusiast. He has played provincial golf, enjoys social padel and loves to travel — guided by his personal mantra to live life to the fullest in both work and play.

Nomfusi Masangwana

Nomfusi Masangwana

Director

Nomfusi is a finance and investment professional with a BCom in Accounting and more than four years of experience in financial management, reporting and compliance. She has developed a strong track record in navigating complex financial processes, ensuring accuracy, governance and accountability across investment and corporate structures.

With extensive experience compiling financial and investment reports for private equity funds and investment companies, Nomfusi delivers data-driven insights that support strategic decision-making. Her methodical and proactive approach ensures that financial and compliance processes are executed with rigour and efficiency.

As a Director at BlueSky, Nomfusi brings a disciplined financial lens, a deep understanding of reporting and governance, and a commitment to excellence in oversight and accountability — strengthening the organisation’s strategic direction and supporting sustainable growth.

Janet Naidoo

Janet Naidoo

Director

Janet Naidoo is a seasoned financial services professional with over a decade of experience across private banking, wealth management and investment consulting. She has held senior roles at Invequity, State Bank of India, ICICI Bank, RMB and Allan Gray, where she specialised in managing high-net-worth and corporate clients.

FAIS-accredited (RE1 & RE5), Janet is passionate about building trusted relationships and driving business growth. She brings deep financial expertise, strategic insight and strong leadership to her role as Director at BlueSky.

Rassie-Engelbrecht

Rassie Engelbrecht

Co-CEO

Rassie Engelbrecht is an experienced executive and thought leader with a strong track record in Business and Digital Transformation, Cloud and AI Consulting, and delivering results across multiple industries — including Financial Services, Telecommunications, Media, Automotive, Retail, Public Sector, Mining and Social Enterprises.

An engineer, futurist, strategist, and innovator, Rassie combines technical expertise with a passion for client centricity and empowering people. As Co-CEO of BlueSky, his entrepreneurial spirit and business acumen are central to the company’s ambitious growth plans.

Rassie holds an Engineering degree from the University of Pretoria, an MBA from Aston University in the UK, and a Lean Six Sigma Black Belt from BMGI. He has also completed various certifications in Agile, Data, Design, AI, Project Management and People Change.

Beyond his professional life, Rassie is dedicated to community upliftment through his non-profit initiatives and enjoys hiking, travelling, and speaking at conferences on future trends. Above all, he values time with his family and believes deeply in relationships, servanthood and stewardship.

Matt-Surkont 2

Matt Surkont

Founder / Chief Executive Officer 

As the founder and CEO of BlueSky, I have helped numerous clients drive their digital and AI transformations by delivering cutting-edge solutions that enhance efficiency, effectiveness and growth. 

As an entrepreneur, having started and invested in numerous technology companies, I am also the founder of a private equity fund, where I employ hands-on venture capital and business building strategies for entrepreneurs. I support startups with focused business resources and lived experience in every aspect of growth. 

I hold a Bachelor of Business Science degree with honours in Information Systems from the University of Cape Town.

When I’m not BlueSky thinking, I enjoy spending time with my family, trail running and fishing.