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Retail Industry Solutions 

Sell smarter. Execute faster. Engage every customer. 

Salesforce-retail

We help Retail and Consumer Goods brands to simplify operations, unify digital and in-store experiences, and empower field teams — using Salesforce as the engine behind real-time data, automation, and personalisation. 

01

Advisory &
Solution Design 

Design frictionless shopper journeys, trade strategies, and field models tailored to your business.

02

Salesforce Implementation
& Integration

Deploy Consumer Goods Cloud, Retail Cloud, Service Cloud, Marketing Cloud, Data Cloud, Loyalty, and MuleSoft — with scalable, industry-specific integrations.

03

Managed Services 

Continuous optimisation of campaigns, data structures, platform performance, and new use cases.

04

Accelerators & IP

Tap into proven templates to fast-track retail execution, trade promotion, and personalisation initiatives.

How we do it

Field – Ready, Customer-led and Data-Driven. 

We blend strategy, architecture, and execution into solutions designed for how modern retail and CPG teams work. 

Our 5-Pillar Approach

Co-create with purpose

Collaborate with business and IT stakeholders to define journeys, touchpoints, and use cases that drive results.

Design for relevance and reuse

Build modular, scalable solutions tailored to your retail model, trade cycles, and tech stack.

Leverage what’s right — not just what’s new

Apply the right Salesforce tools — from AI to low-code — where they’ll have the biggest impact.

Accelerate with IP and frameworks

Use our proven assets to deliver faster, with less risk and more business value.

Deliver and evolve with care

Ongoing managed services that ensure growth doesn’t stop at go-live.

See how we bring this to life

01

Retail Execution & Visit Management 

Enable field reps with route planning, inventory checks, photo capture, and planogram compliance using Consumer Goods Cloud.

02

Digital & In-Store Loyalty Journeys

Unify loyalty data and customer behaviour across ecommerce and POS to trigger meaningful retention campaigns.

03

Trade Promotion Management 

Use Salesforce workflows and dashboards to simplify campaign planning, execution, and ROI tracking.

04

Service & Case Management 

Streamline customer care, product inquiries, and refund processes across chat, store, and contact centre.

05

Omnichannel Personalisation 

Leverage real-time data to personalise marketing, offers, and content based on shopping behaviour and lifecycle stage.

06

Data-Driven Merchandising & Reporting 

Connect store and product data to visualise territory performance, identify gaps, and respond fast.

Our Vision for Retail and CPG 

Why It Matters
(Vision, Purpose,
Client Value)

Digitising the Shelf, the Store, and the Shopper. 

We help brands reimagine commerce for a digital-first world

— where stores, shelves, and shoppers are seamlessly connected. With Salesforce, we enable real-time visibility, intelligent automation, and deeply personalised engagement across every touchpoint. 

Our Purpose

Today’s shoppers expect every experience to be instant, personalised, and effortless — no matter where they browse or buy. Our goal is to help brands meet this expectation by connecting products, people, and data across every journey, closing the gap between insight and action.  

Our Value to Clients 

We aim to convert store-level data, shopper behaviour, and operational complexity into faster decision-making, better execution, and more profitable growth. 

Outcomes We Deliver
Outcomes We Deliver-1

Proof in the Numbers.
Power in the Story.

Our Salesforce-powered solutions deliver real business value.

Field Rep Productivity 

visits completed with route optimisation & mobile tools 
+ 20 %

Trade Promotions 

higher ROI from better campaign planning & visibility
10 %

Personalised Engagement 

increase in conversion with real-time journey orchestration 
0 x

Service & Support 

reduction in ticket resolution time across channels 
40 %

Omnichannel Loyalty 

increase in repeat purchase rate from integrated programs 
0 x

End-to-End Application Management Services 

In addition to ongoing maintenance, our end-to-end application management services include 
migration
Migration 

Seamless transition of your data and processes into Salesforce, ensuring data integrity and minimal disruption. 

integration
Integration  

Connecting Salesforce to your other business systems for unified data flow and a cohesive user experience. 

Reports & Dashboards 
Reports &
Dashboards   

Custom reports and dashboards tailored to your business metrics to provide actionable insights. 

Admin Services 
Admin Services 

Day-to-day management of your Salesforce environment, from user access to configuration changes. 

Advisory Services 
Advisory Services 

Aligning Salesforce capabilities with your business goals to ensure maximum ROI. 

Workflow Management 
Workflow
Management 

Automating and optimizing your business processes for greater efficiency. 

Support & Enhancement 
Support &
Enhancement 

Continuous post-implementation support to help your Salesforce environment evolve as your business grows. 

BlueSky-logo-inline-white

What we do

Financial services
Telco, Media and Technology
Retail, Consumer Packaged Goods

How we do it

Digital Advisory
Amazon Web Services
Data, Analytics, AI 
Experience Design
Adoption & Enablement
BlueSky AI Labs
Technical Excellence
Delivery Excellence

Why we do it

Customers
Customer Success Stories
Impact

About us

Company Overview
Leadership
Insights

Culture

Contact us
Tashya-Singh

Tashya Singh

Head of Human Capital

As Head of Human Capital at BlueSky, Tashya Singh plays a pivotal role in shaping a people strategy that empowers innovation, agility and growth. With more than 15 years of experience in Human Capital Management within technology-driven environments, she brings deep expertise in building cultures that align people and purpose.

Tashya is passionate about fostering inclusive, high-performance teams and supporting diverse talent across all functions — from engineering to commercial operations. A proud member of the South African Board for People Practices (SABPP), she is recognised for combining strategic thinking with a hands-on, empathetic approach to leadership.

In a rapidly evolving tech landscape, Tashya ensures that the Human Capital function acts as a key enabler of business outcomes — leading initiatives that attract top talent, develop future-ready skills and embed agility into organisational design and culture. Her focus on data-driven decision-making and continuous improvement helps BlueSky scale effectively while maintaining a people-first ethos.

Outside of work, Tashya is a devoted mother to her two sons, whom she affectionately calls her greatest blessings.

Tracy-Surkont

Tracy Surkont

Growth Marketing Executive

As Growth Marketing Executive at BlueSky, Tracy Surkont drives business growth at the intersection of cloud technology, product strategy and industry transformation. She helps shape go-to-market strategies that align with client needs and position BlueSky’s offerings for measurable impact across key industries.

With more than 20 years of experience in sales and product leadership, Tracy has worked with leading enterprises across Africa to unlock value through innovative product development, strategic engagement and deep industry alignment — particularly in the telecommunications, media and FMCG sectors.

She holds a Bachelor of Commerce degree in Business Management. When not building growth strategies, Tracy enjoys running, travelling and spending time with her family.

Michael-Baxter

Michael Baxter

Head of Finance and Commercial

As Head of Finance and Commercial at BlueSky, Michael Baxter oversees the organisation’s financial operations and reporting, leading the financial strategy to support growth while ensuring fiscal responsibility. He also manages commercial contracts to drive short-term profitability with a clear focus on long-term sustainability.

With more than 20 years of experience in the technology and communications industries — and a background in programming — Michael brings a wealth of knowledge and expertise to his role. His vision is to reimagine finance at BlueSky through automation and innovation, enabling more strategic decision-making and ensuring that financial insights are readily available to guide business partners across the organisation.

Martin-Cheetham

Martin Cheetham

Business Executive – Experience Design

Martin Cheetham is a design thinker, guitarist, husband and father with a passion for design, technology, music and film. He is dedicated to creating experiences that make people’s lives simpler, easier and more enjoyable.

With over 15 years’ experience, Martin has immersed himself in Design Thinking and human-centred methodologies to uncover people’s deeper motivations and translate insight into meaningful experiences that deliver business value.

At BlueSky, he leads dynamic teams to design innovative products, services and experiences, while remaining hands-on in projects. An experienced facilitator and teacher of Design Thinking, Martin has guided corporate teams, individuals and students through practical frameworks that foster creativity and problem-solving.

Nicole-Adriaans

Nicole Adriaans

Business Executive – Data Analytics AI

Nicole Adriaans is a seasoned Business Executive specialising in Data and AI, with over 20 years of experience delivering transformative solutions across the full business value chain. Since 2009, she has led the strategic design and implementation of data-driven initiatives — from omni-channel optimisation to cutting-edge omni-digital programmes — driving measurable value and innovation.

Passionate about inclusive leadership, Nicole is a dedicated advocate for empowering women in technology, actively mentoring and championing diversity in the tech sector. At BlueSky, she brings a human-centred approach to AI, challenging organisations to move beyond the hype toward real, measurable transformation.

Her forward-thinking leadership and commitment to excellence continue to shape impactful data strategies and foster a culture of innovation, empathy and equity.

Rob-Williamson

Rob Williamson

Business Executive - Amazon Web Services

As Business Executive of BlueSky’s AWS Business Unit, Rob Williamson leads a world-class, customer-centric team of engineers helping enterprise clients embrace secure, scalable and innovative cloud solutions that reimagine their digital futures.

With more than 35 years of experience in the technology industry, Rob has led transformative initiatives across financial services, telecommunications, retail, and the public sector. He is passionate about building high-performance teams, forging strategic partnerships, and inspiring change with clarity and purpose.

Rob holds a BCom in Business Management and is a lifelong learner, guided by Stephen Covey’s philosophy: “To Live, to Love, to Learn, and to Leave a Legacy.” Above all, he is a devoted family man, deeply committed to community development through his involvement in education, sport and his church.

Dave-Thomson

Dave Thomson

Head of Sales

As Head of Sales at BlueSky, Dave Thompson is passionate about people and technology — and about combining the two to deliver value and growth through a strong customer-centric focus.

With more than 25 years of experience across South Africa and the UK, Dave has a proven track record of leading high-performing teams, building lasting relationships and implementing innovative sales strategies in the fast-moving digital transformation landscape.

Outside of work, Dave is a dedicated family man and sports enthusiast. He has played provincial golf, enjoys social padel and loves to travel — guided by his personal mantra to live life to the fullest in both work and play.

Nomfusi Masangwana

Nomfusi Masangwana

Director

Nomfusi is a finance and investment professional with a BCom in Accounting and more than four years of experience in financial management, reporting and compliance. She has developed a strong track record in navigating complex financial processes, ensuring accuracy, governance and accountability across investment and corporate structures.

With extensive experience compiling financial and investment reports for private equity funds and investment companies, Nomfusi delivers data-driven insights that support strategic decision-making. Her methodical and proactive approach ensures that financial and compliance processes are executed with rigour and efficiency.

As a Director at BlueSky, Nomfusi brings a disciplined financial lens, a deep understanding of reporting and governance, and a commitment to excellence in oversight and accountability — strengthening the organisation’s strategic direction and supporting sustainable growth.

Janet Naidoo

Janet Naidoo

Director

Janet Naidoo is a seasoned financial services professional with over a decade of experience across private banking, wealth management and investment consulting. She has held senior roles at Invequity, State Bank of India, ICICI Bank, RMB and Allan Gray, where she specialised in managing high-net-worth and corporate clients.

FAIS-accredited (RE1 & RE5), Janet is passionate about building trusted relationships and driving business growth. She brings deep financial expertise, strategic insight and strong leadership to her role as Director at BlueSky.

Rassie-Engelbrecht

Rassie Engelbrecht

Co-CEO

Rassie Engelbrecht is an experienced executive and thought leader with a strong track record in Business and Digital Transformation, Cloud and AI Consulting, and delivering results across multiple industries — including Financial Services, Telecommunications, Media, Automotive, Retail, Public Sector, Mining and Social Enterprises.

An engineer, futurist, strategist, and innovator, Rassie combines technical expertise with a passion for client centricity and empowering people. As Co-CEO of BlueSky, his entrepreneurial spirit and business acumen are central to the company’s ambitious growth plans.

Rassie holds an Engineering degree from the University of Pretoria, an MBA from Aston University in the UK, and a Lean Six Sigma Black Belt from BMGI. He has also completed various certifications in Agile, Data, Design, AI, Project Management and People Change.

Beyond his professional life, Rassie is dedicated to community upliftment through his non-profit initiatives and enjoys hiking, travelling, and speaking at conferences on future trends. Above all, he values time with his family and believes deeply in relationships, servanthood and stewardship.

Matt-Surkont 2

Matt Surkont

Founder / Chief Executive Officer 

As the founder and CEO of BlueSky, I have helped numerous clients drive their digital and AI transformations by delivering cutting-edge solutions that enhance efficiency, effectiveness and growth. 

As an entrepreneur, having started and invested in numerous technology companies, I am also the founder of a private equity fund, where I employ hands-on venture capital and business building strategies for entrepreneurs. I support startups with focused business resources and lived experience in every aspect of growth. 

I hold a Bachelor of Business Science degree with honours in Information Systems from the University of Cape Town.

When I’m not BlueSky thinking, I enjoy spending time with my family, trail running and fishing.